SNCISaudi National Creative Initiative Mapping Creative industries in Saudi Arabia



SNCI aims at developing, rehabilitating and researching the local creative scene in Kingdom of Saudi Arabia. SNCI was derived / inspired by the Saudi National Strategic Vision for 2030, shifting toward a knowledge economy, which is mainly based on investing in local creative human resources and contributing to the creation of employment opportunities for youth, while diversifying sources of national income.  The project aims to explore, analyze and document the reality of local creative industries in Saudi Arabia. Through a tailor-made long-term programme, SNCI is working to identify active Saudi creative pioneers at all levels, while pinpointing their potential and the obstacles they face. This process will enable effective development programmes to be designed, based on statistics and precise data obtained from the innovators themselves.

In this way, SNCI intends to ensure an accurate and detailed reading of the reality of local creativity, and to provide precise programmes in support of its successful development, in order to ensure active participation in the creative process in KSA. SNCI also aims to support and boost the Saudi economy and diversify its sources of revenue, in a way that will have a positive impact on local society, both economically and culturally, and that will solidify Saudi creativity’s future presence both regionally and internationally – all for the purpose of contributing to the achievement of the Saudi national strategy for development.